283% Increase in ROAS for Natural Cure Labs

Natural Cure Labs is a leading provider of high-quality, science-backed dietary supplements. With a commitment to clean-label products and a focus on empowering individuals to achieve their health goals, Natural Cure Labs has built a strong reputation for trust and efficacy in a competitive industry.

Natural Cure Labs partnered with B3 Media to optimize their digital advertising strategy and drive significant growth in sales and profitability. The primary goals were to improve return on ad spend (ROAS) and conversion rates, increase total sales volume across key paid channels, and establish a robust, data-driven foundation for long-term success. They were looking for a partner who could not only deliver strong performance but also build a comprehensive and sustainable media and measurement strategy.

B3 takes a "Partner First" approach, working as an extension of our client's business. For Natural Cure Labs, this meant developing a multi-faceted strategy that addressed media efficiency, creative production, and data infrastructure.

• Strategic Media Planning: We drove a cohesive paid media strategy across Google, TikTok, and Meta. This involved optimizing existing campaigns and building new ones, with a particular focus on high-efficiency channels and formats like Google Performance Max and TikTok.

• Creative Innovation: We recognized the importance of "made-for-platform" creative. We developed and launched new creative assets for multiple products, tailoring the content to perform exceptionally well on platforms like Google Performance Max and TikTok, which are highly reliant on compelling visuals and video.

• Data and Measurement Foundation: We built a robust measurement and data strategy to accurately monitor success. This included leveraging Google Analytics 4 (GA4) to track key performance indicators (KPIs) and provide a clear, consolidated view of campaign effectiveness across all paid channels.

Through our comprehensive strategy, B3 Media delivered exceptional, year-over-year results for Natural Cure Labs, significantly impacting their bottom line and setting them up for continued growth.

• Exceptional ROAS and ACOS: We drove a remarkable 283% ROAS (Return on Ad Spend), successfully meeting the client's goal of a 35% ACOS (Advertising Cost of Sales). This demonstrates a highly efficient use of ad spend, generating substantial revenue for every dollar invested.

• Improved Conversion Value: We saw a significant uplift in key performance metrics. Conversion Value on Google Ads increased by an impressive 328%.

• Dramatic Conversion Rate Increase: Our efforts resulted in a staggering 186% increase in the overall conversion rate. On TikTok specifically, we drove a 149% uplift in conversion rate year-over-year, showcasing the effectiveness of our platform-specific strategies.

• Increased Sales Volume: We successfully increased total sales volume across all paid channels, including Google, TikTok, and Meta, proving that our strategy not only improved efficiency but also expanded the client's market share.

• Robust Data Infrastructure: By building out a comprehensive measurement and data strategy using GA4, we provided Natural Cure Labs with a clear and actionable framework to monitor success and make data-informed decisions for future campaigns.